With reference to specific topics and issues, discuss whether the Essay

With reference to specific topics and issues, discourse whether the current spread of Western shade is a confident(p) phenomenon or a scourge to different cultures around the world - Essay ExampleThe spread of Western influence maintains both negative and positive impacts on cultures, making it rather subjective as to whether this extension of Western set and beliefs poses a threat or an opportunity for foreign cultures.Not all cultures are founded on Western values. Western values, typically those of the United States, Canada and Great Britain, are founded on individualism, a set of values that place particular accent on securing the goals and needs of the individual rather than maintaining concern over group desires (Wagner 1995). Nowhere else are these values reflected than in American-style consumption patterns that often include opulence and excess as the individual attempts to justify their genial class or social status using material goods as a tool for individualism formation. The United Nations (2001) identifies that there is a growing concern that Western values being spread on the heels of globalisation is degrading cultural capital (unique tastes and values) and creating a type of social deprivation when Western culture is superimposed over other diverse cultures.How, though, could social deprivation be attributed to Western consumption behaviours? at that place are many collectivist cultures across the world that have been built through years of senile values and respect for familial traditionalism. Collectivist cultures maintain a very strong belief in the integrity of group membership and often build their personal identities and goals on the sentiment and opinion of chief(prenominal) social reference groups and family members (Cheung et al. 2008). Collectivist societies seek to provide protectionism for important familial figures where it is commonplace to preserve their credential and well-being. In most instances, Western individu alism defies the importance of building social trust when interacting with different cultures, wanting(p) to gain instant self-gratification whilst collectivists emphasise the importance of